Course Curriculum
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1
Chapter 1 : Kia Ora.
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2
Chapter 2 : The Northstar, The Lane and The Elevator Pitch
- 2.1 - The North Star. What is it and why it matters?
- 2.2 - What's your lane? And who's your audience? Introducing Self Awareness to Social Media.
- 2.3 - THE THREE T's. Time, Tech & Talent
- 2.4 - Elevator Pitchin'. The key in crafting value for others.
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Chapter 3 : Where are you ACTUALLY at? Time to Audit.
- 3.1 - Where are you at in the game? And what about your competitors?
- 3.1.1 - THE VALUE FORMULA. The secret lil code to unlocking your current social strategy.
- 3.2 - Line in The Sand. Setting up rules for brand safety on social.
- 3.2.1 - Strengths and Differentiators. The key to zooming out to gain focus on energy.
- 3.3 - What's your Value Angle? Why do people choose you? Do you REALLY know?
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Chapter 4 : Strategy
- 4.0 - Let's talk Strategy. The MOST important part of the game.
- 4.1 - THE GROWTH LOOP. 20 years of thinking in 1 image.
- 4.2 - THE THREE E's - Eyeballs. Education. Execution.
- 4.3 - Quick Homework Recap
- 4.4 - THIS is the 'TV Network Strategy'. The 1 Pager to turn your business into a media company. FREE PREVIEW
- 4.5 - How to create your 'TV Network Strategy'? FREE PREVIEW
- 4.6 - Building out a personalised Content Creation Strategy
- 4.7 - how to document the game-plan for your Content Creation?
- 4.8 - BONUS TIP. How to be Topical, Relevant and create Legacy
- 4.9 - Recapping Strategy
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Chapter 5 : It's time to RESET!
- 5.0 - Pull up your sleeves. Let's go!
- 5.1 - Social Profile Consistencies and URL Branding Tips FREE PREVIEW
- 5.2 - Titles and Short Bios for Social Media
- 5.3 - Improving your LinkedIn bios with Accomplishments & more.
- 5.4 - Profile Tips to help stand out on Social Media
- 5.5 - Covers. The front page to your own story.
- 5.6 - How to creating a website for 'ALMOST NOTHING'. Do NOT spend 50k pointlessly.
- 5.7 - Business Cards. The old school still prevails.
- 5.8 - Email Signatures. A lil hack to build relationships.
- 5.9 - Logo's and Merch. The power of thought out branding.
- 5.10 - Recapping the Reset
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Chapter 6 : Production Strategy & Equipment
- 6.0 - Batching. The hack to time saving a LOT of time and still create a LOT of content.
- 6.1 - Formats. Why mobile has changed EVERYTHING?
- 6.2 - STOP. Should you bring in the Pros?
- 6.3 - What to actually shoot? And when?
- 6.4 - A simple strategy for better Instagram Stories
- 6.5 - Repurposing Content. The smarter way to effectively multiply your content.
- 6.6 - The Smartphone Studio Gear. What you'd ACTUALLY need? It's less than you think.
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Chapter 7 : Production Execution + BONUS
- 7.0 - Let's SHOOT!
- 7.1 - Location, Setting up and Lighting
- 7.2 - Setting your angles & keys to framing
- 7.3 - How to talk better on camera?
- 7.4 - Tips to streaming LIVE on social media!
- 7.5 - Screenshots. How to reuse and reshare snippets on social. FREE PREVIEW
- 7.6 - Markups. The mobile hack for personalise content.
- 7.7 - Some strategies for better photography
- 7.8 - Text and Writing. The hidden gem of media.
- 7.9 - Creating Audio content with your smartphone.
- 7.10 - Production Recap and BONUS Audio Tip
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Chapter 8 : Post Production
- 8.0 - An intro to behind the curtain
- 8.1 - Favourites. The secret hack to filter media for distribution.
- 8.2 - The fastest way to crop and edit imagery. FREE PREVIEW
- 8.3 - Trimming down business Videos on a mobile device
- 8.4 - How to create professional backgrounds, logos and text on your video using your smartphone?
- 8.5 - Creating easy and reusable Templates for Social Media
- 8.6 - Tips to safely archive your photos and videos
- 8.7 - How to get captions and transcripts for your videos?
- 8.8 - A cheap option for Post Production Editing
- 8.9 - Post Production Recap
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Chapter 9 : Distribution
- 9.0 - Omnipresence and Platform Nuances. The power of being everywhere.
- 9.1 - When to Post? How much to post? And the value of Consistency
- 9.2 - Why to ALWAYS post Natively on social media?
- 9.3 - CRAFT, CRAFT, CRAFT. The path to WAY better cut rough and engagement for your posts.
- 9.4 - Tagging Do's and Dont's. Critical tips to safe your reputation on social media.
- 9.5 - Special Circumstances and tone awareness. When it matters to mind your media.
- 9.6 - A Notes tip to save time when posting FREE PREVIEW
- 9.7 - My Secret to Scheduling
- 9.8 - How to make your Audio.... VISUAL!
- 9.9 - The algorithm boost of LinkedIn Gallery Images
- 9.10 - Hacking Hashtags
- 9.11 - How to work with Analytics for better content?
- 9.12 - Recapping Distribution
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Chapter 10 : Connection, Participation & Engagement + BONUS Hacks
- 10.0 - Engagement is two way street. Relationships OVER transactions
- 10.1 - Creating more Authentic LinkedIn Connections through Content
- 10.2 - The best way to find LinkedIn Contacts?
- 10.3 - LinkedIn Profile Tracking. Tips to see who's digging the cut of your jib.
- 10.4 - Shortcutting interactions through Twitter
- 10.5 - Google Alerts. Your HR and PR backstop
- 10.6 - Facebook Groups. A gold mine for building your brand SMARTER!
- 10.7 - The Rules of Engagement
- 10.8 - BONUS. Content Inspiration tip for LinkedIn
- 10.9 - BONUS. The A.I software for instant better relationships.
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Chapter 11 : Recap and Farewell
- 11.0 - Thank you and good night!