Course Curriculum

  • 1
  • 2
    Chapter 2 : The Northstar, The Lane and The Elevator Pitch
    • 2.1 - The North Star. What is it and why it matters?
    • 2.2 - What's your lane? And who's your audience? Introducing Self Awareness to Social Media.
    • 2.3 - THE THREE T's. Time, Tech & Talent
    • 2.4 - Elevator Pitchin'. The key in crafting value for others.
  • 3
    Chapter 3 : Where are you ACTUALLY at? Time to Audit.
    • 3.1 - Where are you at in the game? And what about your competitors?
    • 3.1.1 - THE VALUE FORMULA. The secret lil code to unlocking your current social strategy.
    • 3.2 - Line in The Sand. Setting up rules for brand safety on social.
    • 3.2.1 - Strengths and Differentiators. The key to zooming out to gain focus on energy.
    • 3.3 - What's your Value Angle? Why do people choose you? Do you REALLY know?
  • 4
    Chapter 4 : Strategy
  • 5
    Chapter 5 : It's time to RESET!
    • 5.0 - Pull up your sleeves. Let's go!
    • 5.1 - Social Profile Consistencies and URL Branding Tips FREE PREVIEW
    • 5.2 - Titles and Short Bios for Social Media
    • 5.3 - Improving your LinkedIn bios with Accomplishments & more.
    • 5.4 - Profile Tips to help stand out on Social Media
    • 5.5 - Covers. The front page to your own story.
    • 5.6 - How to creating a website for 'ALMOST NOTHING'. Do NOT spend 50k pointlessly.
    • 5.7 - Business Cards. The old school still prevails.
    • 5.8 - Email Signatures. A lil hack to build relationships.
    • 5.9 - Logo's and Merch. The power of thought out branding.
    • 5.10 - Recapping the Reset
  • 6
    Chapter 6 : Production Strategy & Equipment
    • 6.0 - Batching. The hack to time saving a LOT of time and still create a LOT of content.
    • 6.1 - Formats. Why mobile has changed EVERYTHING?
    • 6.2 - STOP. Should you bring in the Pros?
    • 6.3 - What to actually shoot? And when?
    • 6.4 - A simple strategy for better Instagram Stories
    • 6.5 - Repurposing Content. The smarter way to effectively multiply your content.
    • 6.6 - The Smartphone Studio Gear. What you'd ACTUALLY need? It's less than you think.
  • 7
    Chapter 7 : Production Execution + BONUS
    • 7.0 - Let's SHOOT!
    • 7.1 - Location, Setting up and Lighting
    • 7.2 - Setting your angles & keys to framing
    • 7.3 - How to talk better on camera?
    • 7.4 - Tips to streaming LIVE on social media!
    • 7.5 - Screenshots. How to reuse and reshare snippets on social. FREE PREVIEW
    • 7.6 - Markups. The mobile hack for personalise content.
    • 7.7 - Some strategies for better photography
    • 7.8 - Text and Writing. The hidden gem of media.
    • 7.9 - Creating Audio content with your smartphone.
    • 7.10 - Production Recap and BONUS Audio Tip
  • 8
    Chapter 8 : Post Production
    • 8.0 - An intro to behind the curtain
    • 8.1 - Favourites. The secret hack to filter media for distribution.
    • 8.2 - The fastest way to crop and edit imagery. FREE PREVIEW
    • 8.3 - Trimming down business Videos on a mobile device
    • 8.4 - How to create professional backgrounds, logos and text on your video using your smartphone?
    • 8.5 - Creating easy and reusable Templates for Social Media
    • 8.6 - Tips to safely archive your photos and videos
    • 8.7 - How to get captions and transcripts for your videos?
    • 8.8 - A cheap option for Post Production Editing
    • 8.9 - Post Production Recap
  • 9
    Chapter 9 : Distribution
    • 9.0 - Omnipresence and Platform Nuances. The power of being everywhere.
    • 9.1 - When to Post? How much to post? And the value of Consistency
    • 9.2 - Why to ALWAYS post Natively on social media?
    • 9.3 - CRAFT, CRAFT, CRAFT. The path to WAY better cut rough and engagement for your posts.
    • 9.4 - Tagging Do's and Dont's. Critical tips to safe your reputation on social media.
    • 9.5 - Special Circumstances and tone awareness. When it matters to mind your media.
    • 9.6 - A Notes tip to save time when posting FREE PREVIEW
    • 9.7 - My Secret to Scheduling
    • 9.8 - How to make your Audio.... VISUAL!
    • 9.9 - The algorithm boost of LinkedIn Gallery Images
    • 9.10 - Hacking Hashtags
    • 9.11 - How to work with Analytics for better content?
    • 9.12 - Recapping Distribution
  • 10
    Chapter 10 : Connection, Participation & Engagement + BONUS Hacks
    • 10.0 - Engagement is two way street. Relationships OVER transactions
    • 10.1 - Creating more Authentic LinkedIn Connections through Content
    • 10.2 - The best way to find LinkedIn Contacts?
    • 10.3 - LinkedIn Profile Tracking. Tips to see who's digging the cut of your jib.
    • 10.4 - Shortcutting interactions through Twitter
    • 10.5 - Google Alerts. Your HR and PR backstop
    • 10.6 - Facebook Groups. A gold mine for building your brand SMARTER!
    • 10.7 - The Rules of Engagement
    • 10.8 - BONUS. Content Inspiration tip for LinkedIn
    • 10.9 - BONUS. The A.I software for instant better relationships.
  • 11
    Chapter 11 : Recap and Farewell
    • 11.0 - Thank you and good night!