Robett's 2020 Social Media Blueprint

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2.1 - The North Star. What is it and why it matters?
2.2 - What's your lane? And who's your audience? Introducing Self Awareness to Social Media.
2.3 - THE THREE T's. Time, Tech & Talent
2.4 - Elevator Pitchin'. The key in crafting value for others.

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3.1 - Where are you at in the game? And what about your competitors?
3.1.1 - THE VALUE FORMULA. The secret lil code to unlocking your current social strategy.
3.2 - Line in The Sand. Setting up rules for brand safety on social.
3.2.1 - Strengths and Differentiators. The key to zooming out to gain focus on energy.
3.3 - What's your Value Angle? Why do people choose you? Do you REALLY know?

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4.0 - Let's talk Strategy. The MOST important part of the game.
4.1 - THE GROWTH LOOP. 20 years of thinking in 1 image.
4.2 - THE THREE E's - Eyeballs. Education. Execution.
4.3 - Quick Homework Recap
4.4 - THIS is the 'TV Network Strategy'. The 1 Pager to turn your business into a media company. FREE PREVIEW
4.5 - How to create your 'TV Network Strategy'? FREE PREVIEW
4.6 - Building out a personalised Content Creation Strategy
4.7 - how to document the game-plan for your Content Creation?
4.8 - BONUS TIP. How to be Topical, Relevant and create Legacy
4.9 - Recapping Strategy

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5.0 - Pull up your sleeves. Let's go!
5.1 - Social Profile Consistencies and URL Branding Tips FREE PREVIEW
5.2 - Titles and Short Bios for Social Media
5.3 - Improving your LinkedIn bios with Accomplishments & more.
5.4 - Profile Tips to help stand out on Social Media
5.5 - Covers. The front page to your own story.
5.6 - How to creating a website for 'ALMOST NOTHING'. Do NOT spend 50k pointlessly.
5.7 - Business Cards. The old school still prevails.
5.8 - Email Signatures. A lil hack to build relationships.
5.9 - Logo's and Merch. The power of thought out branding.
5.10 - Recapping the Reset

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6.0 - Batching. The hack to time saving a LOT of time and still create a LOT of content.
6.1 - Formats. Why mobile has changed EVERYTHING?
6.2 - STOP. Should you bring in the Pros?
6.3 - What to actually shoot? And when?
6.4 - A simple strategy for better Instagram Stories
6.5 - Repurposing Content. The smarter way to effectively multiply your content.
6.6 - The Smartphone Studio Gear. What you'd ACTUALLY need? It's less than you think.

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8.0 - An intro to behind the curtain
8.1 - Favourites. The secret hack to filter media for distribution.
8.2 - The fastest way to crop and edit imagery. FREE PREVIEW
8.3 - Trimming down business Videos on a mobile device
8.4 - How to create professional backgrounds, logos and text on your video using your smartphone?
8.5 - Creating easy and reusable Templates for Social Media
8.6 - Tips to safely archive your photos and videos
8.7 - How to get captions and transcripts for your videos?
8.8 - A cheap option for Post Production Editing
8.9 - Post Production Recap

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9.0 - Omnipresence and Platform Nuances. The power of being everywhere.
9.1 - When to Post? How much to post? And the value of Consistency
9.2 - Why to ALWAYS post Natively on social media?
9.3 - CRAFT, CRAFT, CRAFT. The path to WAY better cut rough and engagement for your posts.
9.4 - Tagging Do's and Dont's. Critical tips to safe your reputation on social media.
9.5 - Special Circumstances and tone awareness. When it matters to mind your media.
9.6 - A Notes tip to save time when posting FREE PREVIEW
9.7 - My Secret to Scheduling
9.8 - How to make your Audio.... VISUAL!
9.9 - The algorithm boost of LinkedIn Gallery Images
9.10 - Hacking Hashtags
9.11 - How to work with Analytics for better content?
9.12 - Recapping Distribution

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10.0 - Engagement is two way street. Relationships OVER transactions
10.1 - Creating more Authentic LinkedIn Connections through Content
10.2 - The best way to find LinkedIn Contacts?
10.3 - LinkedIn Profile Tracking. Tips to see who's digging the cut of your jib.
10.4 - Shortcutting interactions through Twitter
10.5 - Google Alerts. Your HR and PR backstop
10.6 - Facebook Groups. A gold mine for building your brand SMARTER!
10.7 - The Rules of Engagement
10.8 - BONUS. Content Inspiration tip for LinkedIn
10.9 - BONUS. The A.I software for instant better relationships.

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Robett's Social Media Blueprint