Course curriculum

  • 1
    Chapter 1: Treating Yourself Like A Business
    • Lesson 1: How To Use The Digital BluePrint & What You're Going To Learn
    • Lesson 2: How To Ask The Right Questions & Removing Digital Fear
    • Lesson 3: Tying Your Work To A Trackable Why
    • Lesson 4: How To Track Your Time & Maximise Your Value Per Day
    • Lesson 5: The 5 Digital Tools That Will Allow You To Automate Your Work
  • 2
    Chapter 2: Defining & Redefining Your Business Model Hypothesis
    • Lesson 1: The Blue vs. Red Ocean
    • Lesson 2: Creating or Refining Your Product Road Map
    • Lesson 3: Creating Your Customer Avatar
    • Lesson 4: Finding Your Customers & The Dream 100
    • Lesson 5: Creating A "Storm-Piercer" Offering
    • Lesson 6: Your Go-To-Market Strategy
  • 3
    Chapter 3: Going To Market & Failing Fast
    • Lesson 1: Creating The Right Experiments
    • Lesson 2: How To Create Your Pricing Model
    • Lesson 3: How To Choose The Best Channel To Launch On
    • Lesson 4: How To Pivot Or Proceed With Your Products & Offerings
    • Lesson 5: A Framework For Dealing With Setbacks & Failure
  • 4
    Chapter 4: Choosing Your Lane
    • Lesson 1: How To Start Your Marketing From Scratch
    • Lesson 2: How To Keep An Eye On Your Potential Customers
    • Lesson 3: How To Advertise Your Business On Facebook & Instagram
  • 5
    Chapter 5: Rapid Growth Tactics & Tools
    • Lesson 1: How To Think Creatively About Your Marketing & The Foundations Of Growth Hacking
    • Lesson 2: How To Create Content That Gets Millions Of Views & Test What Works
    • Lesson 3: How To Create A Hyper-Specific Marketing Funnel
    • Lesson 4: How To Understand Influencer Marketing & Use It For Scale
    • Lesson 5: How To Grow A Brand On YouTube & Gain 200,000+ Views in 90 Days
    • Lesson 6: How To Create A Pitch Deck That People Actually Read